In a market where a niche focus is strong, The Churchill Centre has an advantage. Conveying mission and purpose clearly can be an organization’s greatest communication challenge. But with such a focused dedication on the study of Winston Churchill, transforming past wisdom to current relevance is an inspirational journey.
Five Criteria for Graphics that Work:
Evaluating The Churchill Centre
Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Although obvious, The Churchill Centre logo gives the Churchill portrait a graphic distinction. Crisp, memorable, and communicating without words, this logo offers flexibility and reflects the greatness it represents.
Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
Strong and succinct design makes the reader feel that Churchill’s example and wisdom is as current today and when he lived. There is a blend of education and entertainment—even a timeline of his daily activities. The range of offerings invokes an adventure into “one of the longest and most interesting lives of any person who has ever lived.”
Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
A great example of editing and organization, The Churchill Centre’s website has an accessible amount of choices—offering a range of interests—but is not overwhelming. The presentation, although conservative, supports its content, which is engaging and even fun. The site alone invokes a comprehensive educational journey. Redundancy, however, on many internal web pages between narrative and side links seem to not take advantage of the page space.
Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
Supporting a terrific logo, The Churchill Centre’s overall graphic approach is simple, yet provides a sophisticated geometry. The logo, which can appeal small, inspires icons as part of its visual vocabulary.
Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
From exploring The Churchill Centre’s website, the visitor is led to comprehensive resources for information on Churchill—even including “books of dubious merit.” Using web media to perfection, the casual visitor receives a quick overview and the dedicated historian finds a complete resource. Both discover the relevance of Churchill as a visionary.
See the Overview of the best Midwest organizations to present strong and compelling graphics.
Sebastian Study: Design Review 
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