Archive for June 21st, 2010

June 21, 2010

Golden Apple Foundation

The Golden Apple logo is one of the most exciting nonprofit logos in the Midwest because it says so much. To educate the educators, this organization needs communications as a unifying force for a wide constituent base. Inviting applicants, gathering teachers, and reaching supporters puts great focus demands on graphic strategy.

Five Criteria for Graphics that Work:
Evaluating The Golden Apple Foundation

spiral bullet Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
The Golden Apple logo is one of the best mission expressions in the Midwest. It transports the common elements of apple, hands, and color to a highly recognizable level. Simple, classic, flexible, and beautifully executed, this logo sticks in the mind and easily becomes synonomous with an inspiring mandate.

spiral bullet Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
It seems that The Golden Apple organization knows that they have a strong identity because they use their logo as a graphic bullet to highlight content. Not the best use of an identity. They could build a theme upon the ideas of achievement, quest, and attaining the apple. It seems their graphic emphasis ends with their logo, as there is no strong theme to hang a hat upon.

spiral bullet Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
The point of view represented on The Golden Apple is supported more by good copywriting than good design. There is little, other than logo or photographs, to carry the emotional impact of educational importance. The topic begs for a creative and exploratory approach! As they hope to inspire educators, the presentation itself can go a lot further to inspire the reader.

spiral bullet Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
Serving three constituents, The Golden Apple’s publications follow strict templates. Simple and geometric, information is easy to find and handled consistently. Their newsletter crosses the line between print and post. Although the design is generic, the content links are very useful. It may not be fun to look at, but it is easy to grasp the content.

spiral bullet Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
It is easier to change the graphics around a logo than it is the logo itself. The Golden Apple begins with an advantage because their logo is so targeted and crafted. Then they seem to drop the ball graphically by offering little visual enhancement. The photographs carry the graphic load. If GAF were to improve the visuals of their materials, their distinctiveness and vital programs could be seen as well as heard.

It is amazing to find an original and exciting image created with very common visual cliques: apple and hands. Yet these images clearly express education, the award, and is a classic portrayal for a 25 year history.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

the end