Posts tagged ‘Madison County Chamber’

July 14, 2010

Madison County Chamber

Every good logo establishes a graphic foundation. Few use visual language as well as the Madison County Chamber. With the goal of creating a welcoming personality, the logo symbolizes the natural and human attractions of their location. Their stylistic imagery carries through their graphics as unifying and recognizable elements.

Five Criteria for Graphics that Work:
Evaluating Madison County Chamber

spiral bullet Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
With a clear identity block, the Madison County Chamber’s logo incorporates the imagery of nature and people in a harmonious composition. Crisp and identifiable, the brush-stroke style is friendly yet has a professional sophistication through the geometric shapes. As a unit, this logo works in a variety of sizes, limited in smallness by its tagline that supports the visual message. The images are understood even without the words.

spiral bullet Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
Few organizations build a theme upon their logos as well as MCC. The colors, the white swash style, and the geometry are used throughout their materials. Online, icons for the various topic components extend the visual language. The colors are strong, through conservative.

spiral bullet Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
Although MCC uses a standard template structure on their website, the various audiences are well defined and content targeted appropriately. Simple and direct, they use every opportunity to include and engage the community. Features, such as the calendar and e-newsletter, are easy to access. The template does prohibit a better use of space, but the whole holds together as greater than its parts.

spiral bullet Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
With a clear visual language developed, consistency comes easily. MCC meshes the visual images with their mission of unifying business, community, and agriculture: the symbolism is simple, direct, and easily understood. All graphics continue the style throughout the great variety of offerings.

spiral bullet Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
MCC’s graphics have a friendly elegant appeal that is timeless. Demonstrating their communication expertise, unlike other associations in this Study, they offer such services through an internal department. They demonstrate through their graphic strength how they support their goals to “improve every aspect of our community.” Rarely is seen a better integration.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

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