Posts tagged ‘communications pioneer’

October 22, 2010

Evolving and Adapting: from regional to international

overview

Perhaps the best part of electronic publishing is the ability to change quickly. Yet once a commitmnent is made, it is usually a bad idea to redirect midstream. The test of a strong concept is the flexibility to expand or shrink, choose related forks in the road, or redefine parameters—and still carry out the original goal.

When I embarked on this Sebastian Study a few years ago, I envisioned a national study of nonprofit graphics—illuminating the best and those that could be great but aren’t. I have a large developed database containing 1500 nonprofits—the largest organizations based in the U.S.

Breaking down this mountain of analysis after my initial categorization (viewing 1500 websites took over two years), I chose to focus just on the Midwest (half of the total) first. Then I would follow up with the national evalutation. However, this planning was before I joined  Second Life. I have no choice but to set aside the national version in favor of reviewing the 80 international organizations with presence in Second Life. Last Friday, I attended their weekly meeting, and there were 50 avatars who showed up. Concerns discussed are real life concerns—they complain about the business perceptions that inhibit the acceptance of virtual business—the same tune sung by every new medium. But different than any other media, virtual reality brings all of the others together. Plus it is truly an international marketplace. I was surprised to learn that only 40% out of the 2 million avatars come from the U.S.

Jumping past the planned national study, I am going right to one that is international! Super-excited about the possibilities, I see virtual reality as the next evolution of not only communication, but of commerce. There are many bridges to cross before virtual reality really penetrates everyday business exchange. I hope to do my part in making sense of it. I just added a new page and category to this blog for the upcoming evaluations: “Virtual Reality: Birth of a New Evo(revo)lution.” Here, I outline the current uses of Second Life and how organizations are adapting.

Back in 1983, I felt this same way about desktop publishing—and paid dearly to be on the bleeding edge. Then in 1994, I knew that the internet would not only take over my world, but the world of all businesses! Then, with the development of web 2.0 over ten years ago, I knew that connectivity, forums, blogs, and social media would transform communication and business practices. And now, I feel most srongly about virtual reality. As it becomes harder to get people away from their computers, it has become easier to engage them online!

With growing virtual eperience, I begin the next phase of this blog to embrace a new frontier. Watch how I mold and expand… and help others navigate the terrain.

Look for me wandering about the Nonprofit Commons, wearing a cute hounds-tooth suit with long blond hair!

spirals
The Sebastian Study: Midwest Nonprofits is completed in this blog. If  you wish to know if your organization was considered, please visit www.wofw.com and contact me; I will be happy to share the review ranking with you.

The Sebastian Study: Second Life Nonprofits now begins, so watch for reviews, overviews, and experiences shared in upcoming posts. The ten best presentations will be analyzed, the almost-greats critiqued, and new conclusions drawn to help evolve effectiveness.

the end

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