Evolving and Adapting: from regional to international

Perhaps the best part of electronic publishing is the ability to change quickly. Yet once a commitmnent is made, it is usually a bad idea to redirect midstream. The test of a strong concept is the flexibility to expand or shrink, choose related forks in the road, or redefine parameters—and still carry out the original goal.

When I embarked on this Sebastian Study a few years ago, I envisioned a national study of nonprofit graphics—illuminating the best and those that could be great but aren’t. I have a large developed database containing 1500 nonprofits—the largest organizations based in the U.S.

Breaking down this mountain of analysis after my initial categorization (viewing 1500 websites took over two years), I chose to focus just on the Midwest (half of the total) first. Then I would follow up with the national evalutation. However, this planning was before I joined  Second Life. I have no choice but to set aside the national version in favor of reviewing the 80 international organizations with presence in Second Life. Last Friday, I attended their weekly meeting, and there were 50 avatars who showed up. Concerns discussed are real life concerns—they complain about the business perceptions that inhibit the acceptance of virtual business—the same tune sung by every new medium. But different than any other media, virtual reality brings all of the others together. Plus it is truly an international marketplace. I was surprised to learn that only 40% out of the 2 million avatars come from the U.S.

Jumping past the planned national study, I am going right to one that is international! Super-excited about the possibilities, I see virtual reality as the next evolution of not only communication, but of commerce. There are many bridges to cross before virtual reality really penetrates everyday business exchange. I hope to do my part in making sense of it. I just added a new page and category to this blog for the upcoming evaluations: “Virtual Reality: Birth of a New Evo(revo)lution.” Here, I outline the current uses of Second Life and how organizations are adapting.

Back in 1983, I felt this same way about desktop publishing—and paid dearly to be on the bleeding edge. Then in 1994, I knew that the internet would not only take over my world, but the world of all businesses! Then, with the development of web 2.0 over ten years ago, I knew that connectivity, forums, blogs, and social media would transform communication and business practices. And now, I feel most srongly about virtual reality. As it becomes harder to get people away from their computers, it has become easier to engage them online!

With growing virtual eperience, I begin the next phase of this blog to embrace a new frontier. Watch how I mold and expand… and help others navigate the terrain.

Look for me wandering about the Nonprofit Commons, wearing a cute hounds-tooth suit with long blond hair!

The Sebastian Study: Midwest Nonprofits is completed in this blog. If  you wish to know if your organization was considered, please visit www.wofw.com and contact me; I will be happy to share the review ranking with you.

The Sebastian Study: Second Life Nonprofits now begins, so watch for reviews, overviews, and experiences shared in upcoming posts. The ten best presentations will be analyzed, the almost-greats critiqued, and new conclusions drawn to help evolve effectiveness.

Association of Rotational Molders International

Few logos can best the Association of Rotational Molders International‘s in symbolism, simplicity, memorability, and flexibility. Perhaps ARM doesn’t realize the potential branding equity that they could enjoy through using it more effectively. Their site design is an expression of missed opportunity that demonstrates obvious ways to improve. (It is easier to change a site design than a logo.)

Five Criteria for Graphics that Work:
Association of Rotational Molders International

Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Purely descriptive, ARM‘s geometric logo uses the most universal symbols in an unusual way. It makes a sphere and a plus sign mean something new. It is a visually striking and memorable composition!

Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
ARM‘s graphics do look industrial, and in that way are appropriate. But brevity, organization, blue bands, and minimalism do not make up for material that is hard to read and visually nondescript.

Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
This is where ARM could make the most improvement. The site navigation is hard to read and visually all the same. The space at the top of the home page is trying to sell its first banner ad. Unless they have one to start, this space can be better used. (Perhaps the blankness can remind members of its availability each time they enter.) Though you have to know initially what rotational molding is, with its depth of content, ARM‘s site could be really engaging! Constructed only of type and a generally unchanging frame, this is low budget probably at its potential. With a bland page design, the logo actually stands out more!

Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
ARM seems to have placed no emphasis on visual development beyond the logo and a brief decision-making process about the website. As imaginative as is their logo, that’s how unimaginative is their other graphics. When exploring various benefits and services, the eye is jarred by a secondary level graphic that brings in new colors and a different design approach, such as in their Library section and Annual Meeting presentation. Here, visual gimics are used on the logo that don’t contribute to its visual strength.

Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
ARM has many resources for building visually, especially within their “Design Applications” section. Members love to have their work showcased! Another resource untapped comes from their “Awards” program. It is unfortunate to see such unrecognized opportunities.

Many organizations have dynamic logos but stop there in graphic development. The most common reasons for accepting “Okay” include: lack of budget, executives have other priorities, no one can handle, or no one cares. In a visually-sensitive marketplace, even small improvements that make content easier to find, read, use, and enjoy, can make major differences in member perception.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

The Sebastian Study 2010 national review will be available at the end of the year. If you want to be sure that your organization is included, please click here.

Theme Opportunities Missed

For-profit businesses, due to more consistent management, are better at developing a consistent communication theme. It seems that the nonprofit sector has little knowledge of using a cohesive strategy. Instead, it is most common to vary graphic directions in response to management shifts. From the most basic symbol of the organization through thematic recognition, most groups don’t build on what they have. For example, it is typical that those who have great logos don’t maximize their use into a visual language that can elevate memorability.

See “Thematic Language” for the best in the Midwest.
Exploring effectivenss reveals a new classification:

NOT THE BEST BUT COULD BE

These organizations have a good start out of the gate to graphic recognition but stall on the track. Perhaps they don’t perceive the race they are running, have too many political hurdles to jump, or haven’t made their visual communication a priority. Regardless of the reasons, much can be gained from perceiving missed opportunities.

American Osteopathic Association,
http://www.osteopathic.org/
AOA combines an acronym and illustration in their logo that also sets up an elegant typestyle. No where is this graphic potential expressed. It is obvious that few resources are committed to the online graphic presentation, causing this group to look less professional than is appropriate.

American Society for Bioethics and Humanities,
http://www.asbh.org/
ASBH stereotypically uses stock photography—like a painting on our wall that you stop noticing until you move it somewhere visually unfamiliar. The simple geometric logo could spawn a symbolic geometric language to house the content. Unfortunately, a really exciting group is made to look pedestrian.

International Special Events Society,
http://www.ises.com/
Although the logo uses the most common of elements, the arrangement of the letters within boxes is unusual and adds a special movement to the composition. The parts become greater than the whole. Such a playful typographic/geometric relationship could carry into the website graphics, but it doesn’t. If it did, the visual presentation could represent the exhibit presentation of the organization.

National Safety Council,
http://www.nsc.org
NSC doesn’t have a very visually appealing logo but it does communicate. Taking advantage of the universal “+” (as established by the Red Cross), this logo has instant validity. Although the it is as basic as it can be, the site does build from it with appealing icons and pleasing content composition.

Northwestern University Alumni Association,
http://alumni.northwestern.edu/
NUAA has a logo that is both friendly and formal. It is a beautiful blend of an “N” with the the oak leaf illustration. Though the website is basic, it is friendly. Further visual development could make it more engaging. NUAA has the beginning of a graphic foundation with the purple color to tie into NU’s colors, typographic style from the logo, and illustration potential.

Creating a theme suggested by a logo is not difficult yet missed so often. The fastest way to give all materials and communications unity is to set up some basic stylistic rules and stick to them. Care must be taken not to choose rules that are too restrictive or too lax, but act as tools to generate appropriate and consistent uses.

Nonprofits are particularly vulnerable to losing consistency due to too many cooks in the kitchen. Writing bylaws for design use can also support a process for decision-making, minimizing personal power plays. Design can be a volatile political football because it reveals motivations, misunderstandings, and missions. It becomes the organization’s self-portrait by first becoming its mirror.

The Sebastian Study: Midwest Nonprofits is completed in this blog. If  you wish to know if your organization was considered, please visit www.wofw.com and contact me; I will be happy to share the review ranking with you.

The Sebastian Study: Second Life Nonprofits now begins, so watch for reviews, overviews, and experiences shared in upcoming posts. The ten best presentations will be analyzed, the almost-greats critiqued, and new conclusions drawn to help evolve effectiveness.

Second City

Second City’s graphics snuck into this study. Usually the top visuals begin with a strong logo. A script handwritten-style symbol is an easy solution—too easy for a high visibility group. Yet their site is exceptional and worth a study in style and navigation.

Five Criteria for Graphics that Work:
Evaluating Second City

Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
If the name “Second City” is covered up, this logo could be for any organization that wants to appear friendly. The script has a thick/think brush quality to make it bold. The overall shape is easy to use and the script can appear in a variety of sizes and media. If the image were distinctive, these would be positive attributes.

Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
A theme for a theater is obvious, but Second City presents with panache. Carrying excitement from one metaphor to another is rarely better accomplished. On their website, there is a visual unity between their long history and their great variety of productions, training, and locations.

Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
Second City’s website is engaging through its big picture presentation: the current attractions along the top and history along the bottom. Consistent throughout page visits, this frame allows the central portion of the screen to change—like a video controlled by the viewer. This site conveyis a love-affair with the subject and the audience. Their navigation is particularly masterful. I feel inspired every time I view it. But, of course, the point is to inspire me to attend, which I do regularly.

Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
Second City’s visual language uses the casual handwriting for headlines which makes them inviting and easy to read. Strong black backgrounds and small areas of jewel colors offer a platform like a stage for their many subjects. Study this site for how it both carries the elements and varies them throughout the sections of the website.

Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
Overall graphics give Second City its personality. With much to be proud of, this organization also keeps its cutting edge and status in national theater. Successfully bridging double audiences (those who attend productions and those who are students for training), this is one of Chicago’s best examples of an arts group bridging to business relevance. The graphics reinforce this connection though an identifiable and enjoyable visual approach.

Second City slips into this study due to their strong website. There are other groups that have average or even poor logos but good sites that may be over looked, so suggestions for inclusion are invited.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

Interactive Integration

Overall, organizations put more resources into websites than any other graphic category. Requiring an ongoing budget and sustained attention, an association’s website compiles and represents their largest projects. Allocating resources to the pages that are read the most, using templates for informational pages, and featuring visuals to augment versus dominate, the best sites are engaging.

A small percentage of organizations pair a strong website with a strong logo. A standard has been formed that places the logo in the upper left corner. Commercial sites can deviate but nonprofit sites are wise to follow viewer expectations. Having a site even provides the opportunity to closely study viewer participation. A marketing tool like no other, the interactive quality can build a cyber community. The best graphics create a personality and an experience, combining relevance, mystery, point-of-view, style, clarity, and focus.

Of the nonprofits that possess memorable logos (27 out of 700 Midwestern organizations), only 6 have truly exciting websites(view three currently reviewed). Then there are those with good logos but don’t realize the potential begun.

NOT THE BEST BUT COULD BE:

Chicago Symphony Orchestra
A moving target, this site changes often—a recent one has gone from warmer to more aloof. Of all sites that should be welcoming and demonstrate the personalities of their musicians, CSO could enhance online offerings.

Mainstreet Organization of Realtors
Illustrations used in logos run the risk of looking cartoonish, are stylistically dated, or become too complicated. MOR finds a great balance in their aesthetically pleasing and classically appealing symbol. But they don’t carry this exciting beginning into their website design which?

Strategic Account Management Association
Making a great use of icons, SAMA offers a website with easy navigation. But what it has in intriguing visual elements, it lacks in finesse. Confronting the viewer with many choices, the structure is average and the most interesting graphics underplayed.

Urban Gateways
Many websites depend on engaging photography to give the site a personality. Urban Gateways demonstrates the conceptual rift between photo image and the rest of the site. Though the information presented is appealing, how it is presented could match but doesn’t. Of particular interest that has potential to increase the online experience: meet the artists, use the blog for more than a news vehicle, and develop a graphic theme that supports the photographic images versus the opposite.

Word of Mouth Marketing Association
This site offers warmth, engaging content, and demonstration of their own expertise of using technology to connect. However, the parts are greater than the whole: individual elements are fun and upbeat, comprehensive offerings include guides, blogs, videos, and social media. It is unfortunate that the graphics don’t represent the vitality of this group.

Please see reviews of several other organizations with have graphically communicative elements that could be better integrated:

Giving Institute and Foundation: Preview; Review
Green City Market: Review
Madison County Chamber: Preview; Review
Metal Construction Association: Review
Water Quality Association: Review

The Sebastian Study: Midwest Nonprofits is completed in this blog. If  you wish to know if your organization was considered, please visit www.wofw.com and contact me; I will be happy to share the review ranking with you.

The Sebastian Study: Second Life Nonprofits now begins, so watch for reviews, overviews, and experiences shared in upcoming posts. The ten best presentations will be analyzed, the almost-greats critiqued, and new conclusions drawn to help evolve effectiveness.

 

Foundational Vocabulary

Having a good identity is a prerequisite to be included in the top of this study. Such a criteria filters out many groups that have great graphics but a forgettable logo; only a few organizations achieve effective graphics without a good logo.

The majority of idenitities that gain recognition by constituents use symbols. The letterform logos rarely are distinctive enough to stand out. Images that are too abstract without a context are also forgettable.

Out of the 700 organizations included in the Sebastian Study, 27 have excellent logos (see reviewed organizations with strong logos that build into a graphic direction). Only a few groups with inferior logos reach graphic excellence because they are so strong in other areas. Unfortunately, most of the 27 organizations with excellent logos don’t carry through. Here are examples of groups that could better develop a graphic foundation based upon a good start:

NOT THE BEST BUT COULD BE:

These organizations have strong logos but don’t carry through into potential applications:

Associated Equipment Distributors
At first, this may look like an abstract gear or industrial mechanism. But on second glance, the AED’s symbol is comprised of people in a circle. Because of this double effect, the image can’t appear too small or the pople get lost. The typeface chosen for the acronym is nothing special.

Association of Rotational Molders International
Given that a sphere is expected for this trade group, this simple treatment conveys global, unity, and industry. With only a few lines, ARM’s symbol is infinitely flexible and offers a circular theme to be extended.

American Society of Hand Therapists
Combining letterforms with a symbol is a good strategy towrd distinction. ASHT’s logo reflects a recognizable integration that uses the master typeface to complement. The image of hands expresses the focus of the organization, making it instantly understandable.

Society for Healthcare Strategy and Market Development of the AHA
Sometimes abstraction is strengthened by a reference—by vaguely looking like a recognizable image. SHSMD’s abstract symbol reflects integration, communication between two entities, and looks like two hands cupped together. Although geometric, it has a warmth that is appropriate for a health care organization.

Healthcare Financial Management Association
Symbols that are based on a letterform can help tie to a name. HFMA has a formal geometric logo based on an “H” in a beautiful linear drawing. It is interesting that this group chooses lower case type for their acronym, softening the formality of the symbol.

Like getting the invitation after the party, these organizations are missing opportunity. In a challenging economy, nonprofits need to make the most of what resources they have (don’t we all??). To possess a memorable logo and do little with it is such a missed opportunity because it can sharpen the arrow of marketing and publications. Although building recognition is hard to measure, the reactions of constituents are not. If these groups produce graphics that receive few comments from the audience, this is one indication that their focus should be on increasing reactions.

The Sebastian Study 2010, national review will be available at the end of the year. If you want to be sure that your organization is included, please click here.

Deficits at the Top

In times of prosperity, organizations want to show off graphically. In times of recession, organizations proudly do a lot with a little. Yet there is always a line of professionalism to uphold. Except for nonprofits. Amateur graphics run rampant, which can’t do much for a group’s credibility!

As digital tools allow groups to create amateur graphics more easily, the overall quality of design has diminishes. Ironically, design is more important than it has ever been due to the Internet. An even playing field allows small groups to compete with large groups, local orgs to compete with national, national with international. The scope has exploded!

In completing my evaluation of the Midwestern nonprofits, the 80/20 Rule is in full force. Of the 700 evaluated, 160 have graphics that score highly enough to discuss. Yet to find a consistently strong graphic strategy seems impossible. None score high in all five categories!

Beginning with the overall graphics of those who score the highest:

DEFICITS AT THE TOP:

Peggy Notebaert Nature Museum, preview, review, is strong in every category but publications.

Metals Service Center Institute, preview, review, could have a better website.

Second City, review to come, has an unimaginative logo and scan publications.

Popcorn Board, review to come, has a confused identity but strong in all other categories.

International Association of Lighting Designers, preview, review, is compelling graphically but weak in publications.

Entrepreneurs Organization, preview, review, compiles a strong package that could go one step further to be truly distinct.

Churchill Centre, preview, review, offers a lot of online features but is weak in publications.

Perhaps the two organizations that come the closest to being a true blend of excellence are the Entrepreneurs Organization and the Peggy Notebaert Nature Museum. Both prove that big budgets and fancy approaches are not as good as following basic rules in good communication.

Each week, I will examine organizational graphics that are of the Not the Best but Could Be category. Visual communications include the most important membership benefits and the biggest ways to attract prospective members. If improved strategically, each group explored has tremendous, if not unlimited, potential.

The Sebastian Study 2010, national review will be available at the end of the year. If you want to be sure that your organization is included, please click here.

Entrepreneurs Organization

Few topics are more difficult to express than general business. Most organizations with such a wide range of constituents resort to horribly cliqued images of brief cases, conference rooms, coffee cups, and computer screens. It is hard to stand out. But the Entrepreneurs Organization brings a fresh and vibrant approach to express the challenges of entrepreneurialism.

Five Criteria for Graphics that Work:
Evaluating Entrepreneurs Organization

 Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Using the simple letterforms, the Entrepreneurs Organization’s logo embellishes simple letterforms with a few equally simple geometric shapes that convey time, success, business, measurement, and progress. It is quite remarkable how much can be done with so little! The single red color adds pizzazz and recognizability. Infinitely flexible, this image is a good example of ‘less is more.’

 Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
Building from the “O” in the logo, the Entrepreneurs Organization incorporates the symbol into other headers. The typographic style and use of black, orange, and white gives publications a clear geometry.

 Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
Clear and crisp, the Entrepreneurs Organization’s home page does not allow the photography to visually dominate. Instead images accent the four major topics, organized under the main tabs. Although there are many choices, the composition simply groups selections, fitting the screen perfectly. Media choices are expertly handled and also don’t predominate but support the presentation.

 Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
Entrepreneurs Organization blends a multimedia delivery in a seamless and consistent way through style and color. Their publications expertly use interactive platforms. Their newsletter builds from the blog structure. But their magazine mimics print, albeit technologically advanced, through the KnowledgeBase platform. Although it requires a lot of scrolling (and does offer a print version), this example shows the difficulties in trying to design one media through the principles and features of another.

 Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
Although they may not be the most innovative, the Entrepreneurs Organization’s graphics certainly are on the visionary end of the strategic design spectrum. Weaving various media delivery into a thematic cohesion is one of the marketing manager’s greatest challenges. A study of EO’s offerings is a lesson in what to do right.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

Metals Service Center Institute

Creating a visual language is not complicated. The Metal Service Center Institute demonstrates how to convey a traditional industry in a contemporary way. Using visual variety that stems from a strong structural foundation gives a lyrical and engaging way to interact with their constituents.

Five Criteria for Graphics that Work:
Evaluating Metals Service Center Institute

 Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Metals Service Center Institute has a very classic, albeit retro, logo. Although the symbol sets up a visual style, the design of their collateral and publications doesn’t reflect such an older look and feel. Compelling in its geometry, expressive of an integrated industry, symbolic of metal treatment and uses, the logo does exemplify flexibility; even in tiny sizes and one color, it can still read. Though looking late-60’s-industrial, the logo perhaps best conveys longevity.

 Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
Although the thematic direction of MSCI’s graphics tie into the logo design, it imparts a more contemporary approach. The treatment of background illustration, choice of photographic images, and color all provide a strong visual foundation. Unlike the majority of organizational approaches, MSCI uses design to dominate the photographic images versus the other way around.

 Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
All of MSCI’s variables are presented in a unique home page. It has more selection than it seems because the composition is well organized, broken up, and anchored with visual clues.

 Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
Color unifies the variety of MSCI’s offerings. Black and white photography is favored, allowing a strategic use of red to guide the eye. Although the magazine is not a link under “Publications” online, with the cover of the most recent issue on the homepage, it is easy to find. 

 Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
MSCI’s best graphic feature is its magazine. With a strong online presence of the current issue, the pages are interactive versus trying to mirror print. A well presented table-of-contents portal page leads the reader further. Unfortunately the strong visual beginning dissipates deep into the pages. MSCI’s priorities to focus design emphasis on the most visual portions of communication, both the magazine and the site don’t carry through their distinction as well as they could. Like most orgs, the only visual tie-in is through the banner at the top.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

Giving Institute

As a leader-development source for nonprofit managers, the Giving Institute must exemplify excellence as their own example. When consulting to nonprofits, they must practice what they preach. Presenting a simple but effective graphic environment, they successfully express a focused range of activities. Their mission and communications inspire leaders to inspire philanthropic growth.

Five Criteria for Graphics that Work:
Evaluating The Giving Institute and Giving Foundation

 Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Blending two related organizations is tricky. The Giving Institute and Giving Foundation have sister logo that applies the same design to both: built from the “G,” the same lettering and composition apply but are color-coded. Ordinarily, this pie-shaped illustration would not look like a “G” when viewed by itself. But it does read within this context. Flexible for scaling, this graphic approach grows modularly.

 Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
Philanthropy is symbolically abstract. Photographs can represent it literally—especially in the places where donations are applied. The Giving Institute and Giving Foundation attempt to integrate both—placing more visual weight upon the photographs than on graphic symbolism. Using black and white in both the photos and as the palette for materials, the colors of the Institute and the Foundation stand out.

 Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
A great example of a website home page that represents the two related groups, the Giving Institute and Giving Foundation express their purposes through simple selections. Featuring member logos at the bottom gives a visually engaging action to the page while choices are being made.

 Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
The black and white theme and color palette are consistent throughout the Giving Institute and Giving Foundation’s presentation. Although the home page is elegant and simple, such care isn’t carried as much into subsequent pages as may be expected from such a beginning. What does give visual interest are photographs from a contest held a few years ago. It would be nice if these were updated as a growing collection.

 Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
Few groups integrate visually as well as The Giving Institute and Giving Foundation—much less two groups together. With a tremendous potential for more visual depiction of giving, hopefully they will give us more to see when revisiting. But if the side doesn’t evolve, then an opportunity to increase dynamic interest begun will be underutilized.

See the Overview of the best Midwest organizations to present strong and compelling graphics.