Posts tagged ‘Society of Women Engineers’

June 16, 2010

Society of Women Engineers

To organize information for compelling communications, skillful marketing encompasses a blend of making the complex simple, using space wisely, and choosing media for meaningful features. The Society of Women Engineers accomplishes a strong understanding of strategic integration. Investigating their graphics is a tour of handling the fundamentals effectively.

Five Criteria for Graphics that Work:
Evaluating The Society of Women Engineers

spiral bullet Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Though simple and almost elegant, the SWE logo is not as exciting as their website design. Although the logo conveys industry symbolism with the gear image, the design is not as contemporary. However, it scores highly for flexibility, simplicity, and recognizability.

spiral bullet Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
Although subtle, the look and feel of SWE’s graphics is crisp and ties together through color and symbolic icons. All programs and features have visual clues that support the stylistic approach and tie them together. The use of video to support the various programs is particularly well done.

spiral bullet Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
SWE’s site excels in the layout of information and inviting pages. With consideration to screen size, the home page is exciting to view, pulls the reader into the main choices from “above the fold” and places further attractions below. The designer is sensitive to how people view and how to prioritize content.

spiral bullet Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
The friendly and accessible approach continues through all SWE’s publications. Particularly worth viewing is their online newsletter with links to current programs and features. Easy to read with short drop-down articles, the All Together newsletter represents strong communicative policies. It brings their comprehensive offerings together in a monthly overview. Conversely, though SWE’s magazine uses high tech features online, it demonstrates the difficulties of trying to make print e-legible. The scrolling and cumbersome interface works counter to their otherwise savvy use of e-functions.

spiral bullet Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
Anyone who wishes to express a professional, visually inviting, and integrated presentation can learn from viewing SWE’s materials. It is exciting to see blended media support a range of initiatives, provide useful and easy online features, and develop an engaging visual language. Their graphics make me wish I were an engineer!

See the Overview of the best Midwest organizations to present strong and compelling graphics.

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