The Peggy Notebaert Nature Museum

The best graphics lead the viewer on an adventure. Where better to do this than at a nature museum? The Peggy Notebaert Nature Museum’s graphics visually echo the richness of their location. Their publications demonstrate a considered integration of media. How they tie a great variety of features and attractions together can teach lessons for audience interaction.

Five Criteria for Graphics that Work:
Evaluating The Peggy Notebaert Nature Museum

spiral bullet Use of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
As expected for their genre, The Peggy Notebaert Nature Museum’s logo expresses exploration, variety, expansiveness, and fun. It provides a sense of adventure in a cut-paper style that can appeal both to children and adults. Without reading the museum name, the viewer knows the focus. It is rare when a logo comprised of many images can unify simply. Flexible for many uses, this image is also highly recognizable.

spiral bullet Theme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
The animals and plants introduced in the logo permeate the museum’s visual language—even through style changes. Blending the cut paper abstract illustrations from the logo with realistic photographs, borders, and new media begins the ambient experience.

spiral bullet Content composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
Most website animation is gratituous. But on The Peggy Notebaert Nature Museum site, the crawling images support the content. The museum provides an inviting collection of short videos on their Public Programs page—a great and seamless use of YouTube. However, their publications seem skimpy. The webpage presents magazines that are not kept up to date.

spiral bullet Consistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
The Peggy Notebaert Nature Museum website template is static but supports a huge variety of visuals to represent programs, exhibits, and events. The little animal icons, colors, and typography keep the personality flowing. The static pages, such as Who We Are have more visual tie-in to the theme. Elastic enough to bring a large choice of media viewing, the major features on each page below the fold encourage browsing. The ultimate goal of publications results in visitors to the museum—so efforts clearly lead in that direction.

spiral bullet Distinctive: The most successful presentations have a memorable twist—something extra that is unique.
The communication graphics for The Peggy Notebaert Nature Museum make such a strong visual statement that they create an experience as a glimpse to an actual visit. Setting up consistent expectations, the museum is distinctive with a strong integration of range.

See the Overview of the best Midwest organizations to present strong and compelling graphics.

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