Archive for June, 2010

June 11, 2010

Have Dreams

In an age of increasing complexity, it is hard to keep communications simple. Have Dreams presents a clear message and communications strategy. Although their name doesn’t invoke their dedication to helping autistic children, it expresses their overall philosophy and direction.

Five Criteria for Graphics that Work:
Evaluating Have Dreams
spiral bulletUse of logo: An organization’s logo has a story to tell—encapsulating the personality, philosophy, and tone of an entire organization.
Casual and friendly, Have Dream’s logo elevates the handwritten script idea to a greater level with the addition of the kite illustration. Simple with a loose brushstroke, they have created a custom font while forming a strong graphic unit.
spiral bulletTheme: The visual first impression is dominated by the total gestalt—look, feel, purpose, and benefit. Further contact is consistent and supports personality and philosophy.
With the kite in the logo, the visual use of skies is obvious. But Have Dreams takes the symbolic language further by incorporating a snapshot treatment of engaging photographs.

spiral bulletContent composition: Building from a recognizable theme, the presentation is easy to grasp, clear, and engaging.
The website home page has an unusual, simple, and approachable structure. The typography is simple but distinctive; the current information is easy to find and maintain.

spiral bulletConsistent style: A series presents a visual language and an ambient atmosphere, promoting a positive experience and relationship with the audience.
Though Have Dreams carries a strong color palette, typography, and page arrangement, the template on the second level of the site is rather static. The use of photos becomes the only differentiation within this structure. But the strong color and fun images keep the site interesting.

spiral bulletDistinctive: The most successful presentations have a memorable twist—something extra that is unique.
Have Dreams’ visual language has strong organization and thematic unity. It is a conceptual foundation that invites the reader to explore, learn, and become involved.

See the Overview of the best midwest organizations to present strong and compelling graphics.

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